Passionate product people since 2000.
There's no shortage of amazing ideas for products and services in the modern age. However, there's a fundamental question that has to be asked before trying to make them real: That's great, but will anyone buy it?
Centrally located in Oklahoma City, Salyer and Associates is well suited to assist clients anywhere, anytime to help with this question. Our firm specializes in all matters relating to products, from the seed of an idea to final release, and even discontinuation. We bring extensive experience and professionalism to every client, and customize our support to your individual needs and concerns.
Our experts have been involved with the creation and marketing of products for almost two decades, and have worked for some of the largest HVAC manufactures in the world. We’re on the pulse of modern technology and trends, and have monitored their evolution to inform our own approaches—all to give you exceptional, practical advice that will last for years to come.
Get in touch with us to set up a consultation, or use the contact form at the bottom of this page to enquire whether our services are right for you.
Areas of Practice
Product Line evaluation
Whether you have one product, or one thousand, knowing how each of them fits in the marketplace, and with your customers is critical. Salyer and Associates can assist you in identifying gaps, shortages, and other issues in your lineup before they become critical. We can also help identify overlap, and recommend SKU reduction where needed.
SWOT ANAYLSIS
No matter how long you've been in business, having an outside perspective can reaffirm discussions you've already made, or point out potential issues you might have missed. Market spaces are ever-evolving, and being able to evolve with them could mean the difference between success and failure.
Product planning and roadmapping
Knowing where to best spend your development resources not only gets your product in your customer's hands quicker, but maximizes your revenue stream. Proper roadmapping also helps to identify resource and capital expenditure needs well in advance before they could potentially hamper development.
BUSINESS STRATEGY
Any marketplace you participate in, whether it is new, or something that's been long established, there are always outside forces that are just as interested in it as you are. Having a solid and adaptable strategy to keep ahead of your competition is a primary key to success. Our firm gives you an holistic approach, so your company can gain the best competitive advantage.
Competitive intelligence
Having a clear picture of how you stack up with your competitors, and their current activities, is just as important as knowing what goes on within your own four-walls everyday. Having up-to-date competitive intelligence keeps you from being surprised, and helps your sales staff be more effective when dealing with competitive situations.
support & promotion
What good is it to have the best product in the world, but no one knows about it? From marketing and trade show materials, promotional products, and other advertising support, we can help you elevate your product above the rest. Additionally, we also specialize in technical writing and support materials such as installation manuals and user guides.
“If you don’t invest in the future and don’t plan for the future, there won’t be one.”
Let's Chat.
Use the form below to contact us regarding on how best we can be of service. Please be as detailed as possible.