Areas of Practice
Product line evaluation
Whether you have one product, or one thousand, knowing how each of them fits in the marketplace, and with your customers is critical. Salyer Consulting can assist you in identifying gaps, overlaps, and other issues in your lineup before they become critical. We can also help identify overlap, and recommend SKU reduction where needed.
- Model and Costing Evaluation
- Part Number & Nomenclature Creation
- Lifecycle Planning
SWOT Analysis
No matter how long you've been in business, having an outside perspective can reaffirm discussions you've already made, or point out potential issues you might have missed. Market spaces are ever-evolving, and being able to evolve with them could mean the difference between success and failure.
- 4-Corner Reports
- Corrective Action Recommendations
- Long-Term Evaluation & Reporting
Product planning and roadmapping
Knowing where to best spend your development resources not only gets your product in your customer's hands quicker, but maximizes your revenue stream. Proper roadmapping also helps to identify resource and capital expenditure needs well in advance.
- Product Roadmap Design
- Timeline and Process Planning
- Stage-Gate Implementation
business strategy
Any marketplace you participate in, whether is new, or something that's been long established, there are outside forces that are just as interested in it as you are. Having a solid and adaptable strategy to keep ahead of your competition is a primary key to success. Our firm gives you an holistic approach, so your company can get the best competitive advantage.
- Strategic Planning
- Capital Investment Planning
- Project Planning
Competitive intelligence
Knowing how you stack up with your competitors, and their current activities, is just as important as knowing what goes on within your own four-walls everyday. Having up-to-date competitive intelligence keeps you from being surprised, and helps your sales staff be more effective when dealing with competitive situations.
- Market Reports
- Competitor Profiles
- Competitive Comparison Guides
support and promotion
What good is it to have the best product in the world, but no one knows about it? From marketing and trade show materials, promotional products, and other advertising support, we can help you elevate your product above the rest. Additionally, we also specialize in technical writing and support materials such as installation manuals and user guides.
- Trade Show Planning and Displays
- Promotional Clothing and Products
- Collateral Material Production